![]() Since joining Apple in 2013, Jackson has driven initiatives like Apple's decision to run on 100% clean energy and the Daisy recycling robot, which it announced in 2018 after debuting its first iPhone-dismantling machine called Liam in 2016. The reveal comes one week after the company announced it nearly doubled the number of suppliers that have committed to running their Apple production on 100% clean energy. Apple announced on Thursday that it will open a new materials recovery lab in Austin, Texas to further boost its efforts around sourcing materials from discarded products.Īpple has also expanded the number of iPhone models Daisy can now disassemble to 15, up from nine when Apple unveiled the machine last year. Now, two years after Apple pledged its commitment to that objective, the company is taking another step toward that milestone under Jackson's leadership. "It's meant to sort of put a North Star out there for all of us within the company to follow." "It's a big goal, it's a long-term goal," Jackson, who was recently named one of Business Insider's 100 people transforming the world of business, said in a recent interview with Business Insider. ![]() It's an initiative that requires Apple to re-think many critical elements of its product life cycle, from supply chain logistics to what happens to worn-down devices that are no longer fit for use. ![]() It was a sign of progress in what might be one of Apple's most daunting and ambitious goals yet - eliminating the need to mine new materials from the earth to create new products. ![]() Rather, as Apple's vice president of environment, policy, and social initiatives, she highlighted an often less-publicized quality of Apple's latest smartphones: the recycled materials used to create components like the main logic board and speaker enclosure. When Lisa Jackson took the stage at Apple's annual iPhone reveal in September, arguably the company's most important moment of the year, she wasn't there to discuss the new technologies in the iPhone Xs like other Apple executives who spoke during the company's keynote. Account icon An icon in the shape of a person's head and shoulders. ![]()
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